About

Tyler Eldridge is a graphic designer & illustrator living in Brooklyn, New York. He currently works full-time as a Senior Designer for DesignStudio. 
      Tyler’s specialty is brand design for clients in categories that span from tech, SaaS, retail, design, and sports. His background in illustration allows him to adapt styles that fit different brand expressions. His process utilizes multiple media types to convey the emotional side of design.

Projects 06

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Richards’ Dairy 2021
Reviving A Sebago Maine Summer Tradition

Project Information
Menu design for beloved seafood and ice cream stand located on Sebago Lake, Maine. Established in 1954, Richards’ has a longstanding presence in the Sebago community. After a change of ownership, they needed a refresh that remained recognizable in the community, but reignited the love that kept their cult following coming back year after year. 

We amplified existing assets used in their signage to convey the nostalgia of ice cream as it melts down your cone under the hot summer sun. Typography was layered—much like the list of ice cream flavors customers get to choose from—to optimize readability of the menu items. 

Studio
Tyler Eldridge Designs

Deliverables
Print Design
Signage Design
Illustration