Richards’ Dairy 2021
Reviving A Sebago Maine Summer Tradition

Project Information
Menu design for beloved seafood and ice cream stand located on Sebago Lake, Maine. Established in 1954, Richards’ has a longstanding presence in the Sebago community. After a change of ownership, they needed a refresh that remained recognizable in the community, but reignited the love that kept their cult following coming back year after year. 

We amplified existing assets used in their signage to convey the nostalgia of ice cream as it melts down your cone under the hot summer sun. Typography was layered—much like the list of ice cream flavors customers get to choose from—to optimize readability of the menu items. 

Studio
Tyler Eldridge Designs

Deliverables
Print Design
Signage Design
Illustration