Tyler Eldridge is a Senior Designer and Illustrator living in Brooklyn, New York. His work bridges strategy, brand identity, type design, motion, and digital ecosystems. Currently full-time at DesignStudio, a studio that specializes in utilizing technology as tools, pushing the boundaries of how we build brand systems. His past experience includes working for a range of clients from SaaS startups to legacy brands in a range of industries. He believes that design is only as good as how its used, and has a passion for balancing emotive storytelling with systemization.

 






















Betterfly2024CreditsDesignStudio

TeamCreative Director: Alexis Sellal
Client Services: Rachel Honigman 
Design Director: Filipe Peregrino
Design: Tyler Eldridge, Adrian Lee
Motion: Bekki Leahy

RoleSenior Designer, Illustrator

Project InformationBetterfly reimagines insurance by transforming it from something reactive into a proactive tool that rewards healthy habits. Its purpose, “turning habits into waves of positive change,” or The Betterfly Effect, shows how small actions can create meaningful impact.
    The experience is built around personalization, with supportive messaging, a design system that conveys human energy, and a gamified app journey. Users collect tokens, track progress, and contribute to causes they care about, making the process both engaging and empowering.
    Illustrations represent ten wellbeing pillars, from nutrition to education, serving as markers of achievement along the way. At the center is Buddy, an avatar protected by a dynamic energy bubble, who guides users and connects the app experience to the larger brand identity.




©Tyler Eldridge DesignsInstagram, LinkedIn, Resume