Tyler Eldridge is a Senior Designer and Illustrator living in Brooklyn, New York. His work bridges strategy, brand identity, type design, motion, and digital ecosystems. Currently full-time at DesignStudio, a studio that specializes in utilizing technology as tools, pushing the boundaries of how we build brand systems. His past experience includes working for a range of clients from SaaS startups to legacy brands in a range of industries. He believes that design is only as good as how its used, and has a passion for balancing emotive storytelling with systemization.

 





















AutoPilot2024CreditsPersonal

ApplicationsNaming, Strategy, Identity, Illustration, Packaging, Art Direction, Digital Design

Project InformationAutoPilot began as a passion project inspired by coffee and the emotional ritual surrounding it. In a category dominated by heritage and ingredient-driven brands, the concept instead focused on the states of mind sparked by needing energy, daydreaming, and the almost out-of-body experience of a great brew. This led to a visual world rooted in mythical landscapes and space travel.
    The identity system uses glowing gradient palettes to capture energy, paired with typography inspired by vintage sci-fi posters. Geometric forms and cartography lines nod to maps and futuristic games, giving structure to otherwise fluid layouts. Together, these elements balance routine with imagination, grounding the brand in both familiarity and wonder.
    Illustrations extend this system with simplified geometric shapes, reflecting how memory reduces repetitive experiences to essential forms. AI-generated imagery builds fantastical, dreamlike environments where the brand lives, reminiscent of reality but twisted into something surreal. This fusion of design and storytelling establishes AutoPilot as a brand that turns a daily ritual into an otherworldly experience.


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