Tyler Eldridge is a Senior Designer and Illustrator living in Brooklyn, New York. His work bridges strategy, brand identity, type design, motion, and digital ecosystems. Currently full-time at DesignStudio, a studio that specializes in utilizing technology as tools, pushing the boundaries of how we build brand systems. His past experience includes working for a range of clients from SaaS startups to legacy brands in a range of industries. He believes that design is only as good as how its used, and has a passion for balancing emotive storytelling with systemization.

 






















Parloa2025CreditsDesignStudio

TeamCreative Director: Joe Hewitt
Strategy: Joe Hewitt
Client Services: Rachel Honigman
Design Director: Filipe Peregrino
Design: Tyler Eldridge, John Keough, Kimia Fariborz
Motion: Charlie Keeper

RoleSenior Designer

Project InformationParloa is one of the leading agentic AI platforms in the US and Europe, reimagining how enterprises connect with customers. After achieving unicorn status with its Series C round, the brand needed to stand out in a market crowded with AI applications. Instead of focusing on technology alone, we shifted the narrative toward the end goal: building meaningful relationships between companies and their audiences.
    Customer interactions are often high-friction, reactive, and disconnected, costing businesses both revenue and loyalty. Parloa’s technology closes this gap by making every exchange personal, preemptive, and lasting. This repositioning framed the brand not as a tool to install, but as a pathway to stronger, more valuable customer relationships.
    The new identity centers on emotional depth, with a symbol of overlapping ellipses that form a subtle “P” and evoke conversation bubbles. This system reflects the dynamic nature of dialogue and the connections Parloa enables.The refreshed brand signals international ambition and positions Parloa as a leader in building human-centered AI.



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