Tyler Eldridge is a Senior Designer and Illustrator living in Brooklyn, New York. His work bridges strategy, brand identity, type design, motion, and digital ecosystems. Currently full-time at DesignStudio, a studio that specializes in utilizing technology as tools, pushing the boundaries of how we build brand systems. His past experience includes working for a range of clients from SaaS startups to legacy brands in a range of industries. He believes that design is only as good as how its used, and has a passion for balancing emotive storytelling with systemization.

Going2023

CreditsDesignStudio

TeamCreative Director: Eric Ng
Client Services: Magali Johnson
Design Director: Emma Barrett
Strategy: Andie Wexler 
Design: Tyler Eldridge, Mo Hy
Motion: Patrick Blake, Bekki Leahy
Illustration: Olivia Malone  

RoleDesigner

Project InformationFounded in 2015 as a small newsletter for family and friends, Scott’s Cheap Flights has since grown into a thriving community of over two million members. With a team of more than 60, the company has evolved far beyond its original focus on “cheap flights.”
At the heart of Going’s new strategy is their unique ability to open the world to travelers in surprising ways. The brand idea, “invite the unexpected” empowers travelers to spin the globe, discover something unplanned, and embark on adventures they may not have otherwise considered.
To reflect this evolution, the brand adopted the new name “Going,” which conveys curiosity, energy, and the excitement of exploration. The identity system builds on the idea of spontaneity, with interactive elements designed to surprise users with every spin of the globe.

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