802 Labs — Tyler Eldridge

Tyler Eldridge

Senior Designer at Red Antler

802 Labs2026

Project Information
Bose is one of the most storied names in sound. Inventor of noise-cancelling technology. The first to pack stadium-power sound into compact systems. Synonymous with rigor and performance.
Bose Professional is the division specializing in pro audio solutions for commercial and public spaces. In 2023, Bose Pro separated from Bose Corporation to focus entirely on the professional range. In July 2024, we embarked on the process of defining what this new, independent era would mean for the brand. While a new chapter, the engineering expertise, relationships, and standards built over Bose’s 50-year history remain. This moment offered the opportunity to turn decades of hard-earned credibility into the foundation of a standalone industry leader.

Strategy

Professional audio is a highly technical market, revolving around specs and systems. Product, above all. The challenge: how do we show we’re different?
Our process took us around the world: interviews across five major markets, site visits to multiple HQs, customer focus groups, workshops with senior stakeholders, and more.
We found loyalty for Bose Pro runs much deeper than hardware alone. Not only in their engineering mastery, but to the people behind it: the ones who answered late-night calls, devised creative solutions, and knew clients by name. Professional audio, it turns out, runs on relationships as much as on decibels and acoustics.

Identity System

The identity invites people into the process, making the company’s way of working visible, tactile, real: an antidote to an industry of indistinguishable black boxes. It surfaces transparency and effort, qualities often hidden in technical fields.
The brand delivers the polish of a serious industry player: precise, controlled, confident. And it makes sound real: making the invisible, tangible. Chladni patterns — the physical manifestation of sound — are a powerful expression of this: visuals that carry the weight of engineering credibility while remaining visceral and alive.

Activating The Brand

Brand was just the beginning. Teams needed to create quickly and independently, flexing across industries and use cases without losing coherence. Our answer: a custom generative tool built from the Chladni language: flexible, sound-reactive, and designed to produce infinite on-brand patterns.
The visual system also extends into their own product’s interface. Control software is redesigned around the same human-centered logic. Tactile visuals, Chladni-derived motion guide interaction, and user feedback all create an immersive workspace that adapts to each task. The journey remains intuitive for first-time users and seasoned professionals alike.

Credits

StudentsDesignStudio

TeamEric Ng
Magali Johnson
Amber Wang
Joe Hewitt
Shelby Williamson
Eliza Evans
Filipe Peregrino
Tyler Eldridge
Joey Nanni
Tien-Min Liao
Julian poidevin
Florent Gomez Siso
Sam Bailey
Alexandra Klappich
Paul O'Brien
Alberto Serna
Jonathan Reed

RoleSenior Designer